Full service for manufacturers - direct to the end customer
Why B2B brands should also sell directly today
Traditional distribution models are often complex, multi-levelled - and no longer up to date. Manufacturers sell to wholesalers, who then deliver to retailers. These in turn offer the products to the end customer. This has long been the standard for many B2B companies. But today, this model harbours risks, sales losses - and conflicts.
Seamless value creation instead of gradual dependency
In B2B industries, products are usually sold across several sales levels. This means that
Less control, less proximity to the end customer, less data - and often a weak brand image.
Direct access to the customer strengthens the brandThis makes products easier to control and enables more targeted, data-based further development.
The most common conflicts in the classic B2B model
Conflict 1: B2B partners as silent competitors
Wholesalers and intermediaries pursue their own margin interests. In doing so, they often come into conflict with the manufacturer's brand strategy. This results in internal competition, especially for established brands - often to the detriment of the manufacturer itself.
Conflict 2: Lack of convenience for the end customer
End customers experience a fragmented customer journey: different contacts, delivery delays, lack of transparency. This contradicts modern customer expectations - and damages brand loyalty in the long term.
Our solution: full service for brands that want more
Fulfillment Plus accompanies you on the way from pure B2B business to complementary end customer strategy - with infrastructure, experience and an understanding of the requirements of modern brand management in the digital space.
Our solutions grow with your shop - flexible, data-based and holistic.
Whether a single campaign or long-term development: We are there when you want to scale.
E-commerce: opportunity or excessive demands?
Online retail is booming - but not everyone who has a good product wants to or should sell directly on the Internet. The reality: e-commerce is not a sure-fire success. Those who recognise the opportunities and master the challenges can grow strongly. Those who start unprepared will lose time, money and nerves.
Advantages
✅ Flexible working hours & location-independent
✅ Scalable revenues
✅ Own product selection & branding
✅ Low entry costs compared to brick-and-mortar retail
Disadvantages
⚠️ High time expenditure at the beginning
⚠️ No guarantee of quick profits
⚠️ Complex technical, legal and shipping requirements
⚠️ Everything under own responsibility (marketing, support, finance)
Sales & article management - we think along with your products
If you want to sell successfully online, you need more than just a listing. We take care of the entire sales support for your products - from the first photo to active campaign management. We act as if they were our own products - with care, strategy and a strong network.
Product sales with personalised support
In close consultation with you, we take care of the placement of your products on relevant platforms - whether Amazon, eBay, webshop or other channels.
We take over:
- Photo shoot & product presentation
High-quality images that sell - thanks to external photographers and image optimisation. - Copywriting & translation
Professional, SEO-optimised content in the appropriate languages. - Platform listing & support
We take over the complete article listing and ensure optimal placement.
Article management for sustainable market success
Continuous optimisation is crucial, especially for private labels and high-priced products.
Our team analyses competitors, market behaviour and target groups in order to strategically develop your products.
- Content optimisation & pricing strategy
Customisation of texts, titles, keywords and pricing based on market data. - Campaign management & evaluations
Control of advertising measures, targeted collection of reviews and A/B testing. - Competitive analyses & recommendations for action
We monitor your markets and suggest concrete measures for improvement.
Dispatch by us - or directly from you
You decide how flexible you want to be:
- Consignment-free dispatch from our warehouse
Your items are stored with us, we take care of pick & pack and dispatch. - Technical infrastructure for self-dispatch
Alternatively, we can provide you with everything you need for direct dispatch from your warehouse:
→ Hand-held scanners, label printers, AiO touchscreen PCs - all based on JTL softwarethat works regardless of location.
Prerequisite: stable internet connection - then nothing stands in the way of your decentralised fulfilment.
Your advantage
Whether full service or hybrid model - we give you the flexibility to market your products efficiently while retaining control. Always with the aim of strengthening your brand and sustainably increasing your sales.